Google Ad Tech

Day 9: Can Competition be Brought to the Market?

Plus: A rebuttal of Rajeev's accusations

Day 8: Did Google Just Win?

Plus: "Expert Witness" is an oxymoron

Day 7: What to do about AdX?

Plus: Why the buy side likes AdX

Day 6: What's Up with the Open Sourced Final Auction?

The DOJ rests, and Google witnesses start

Day 5: Nothing happened but here are some cool charts

Which is also a good title for most consulting engagements

Day 4: Lawyers are from Mars, Engineers are from Venus

Plus: Maybe we should just shut down AdX, for real this time

Day 3: The Experts Arrive

We get a peek at DV360's spend data

Day 2: Everyone's Got Opinions on a Spin

Plus: The Trade Desk names names about hidden fees

Day 1: A Tale of Two Remedies

Plus: Casale's Bid for World Dominance

Day 15: Don't cry because it's over. Smile because it happened.

Day 14: My market is bigger than yours

Day 13: The end is nigh!